Under Armour

Under Armour is a retail company of sports apparel that aims to produce apparel athletes that works with the body to enhance performance and regulate temperature. Aside from apparel, Under Armour also offers other sports products such as shoes, accessories, underwear, and equipment. It also covers products for a wide range of sports compared to other sports brands. It offers products for training, running, basketball, football, golf, hunting, volleyball, trail & water, military & tactical, tennis, surfing, softball, baseball, and yoga. It also offers equipment, fitness devices, and phone cases.

Under Armour’s website features various sports products that can be used in all kinds of sports. The different categories are men, women, boys, girls, shoes, and outlet. Each category is subcategorized into the product type. The homepage of the website features the new arrivals and the products that are available for order through their Instagram account.



  • The website offers a wide range of products for various sports for different ages
  • The products can be filtered by gender, category, color, size, fit, sport, technology and price range
  • The products can be sorted according to its relevance, newness, rating, best seller, and its price
  • There is an order tracking on the website
  • The website offers promotions and offers for online shoppers and some of these promotions and offers are for a limited time only
  • You can choose products that fit a specific technology that you are looking for in a product such as cold gear or heat gear
  • The products also have unique features that its competitors don’t normally have such as waterproof, windbreakers, compression, and sun protection
  • The products are made of good quality